Hey, coach 👋

Coach More. Admin Less. Download Nothing.

Sammi is a team and family organizer app that runs entirely through text. She handles your roster, schedule, payments and parent comms, and drops every event into each family calendar, so you (and parents) never have to learn another app.

Why no app?

Because parents do not want another app. And you end up texting them anyway.

Sammi puts schedules, RSVPs, payments, and parent updates directly into SMS, where families already read and respond.

No downloads. No logins. No missed app notifications. Just a simpler way to run your team.

Keep your current tools or let Sammi handle everything.

Either way, you'll coach more and admin less.

The old way

1. Log into an app and dig through tabs to find what you need
2. Click through 4 menus to message one parent
3. Update the roster in a portal
4. Manually enter each game into the app
5. Chase down the tournament fees
6. Request RSVPs and follow up with non-responders

The Sammi way

1. Send a text
2. “Ask Maya's mom if she can play Saturday”
3. “Add Maya to the U10 team”
4. Text Sammi the tournament bracket
5. Share the game schedule in the group chat
6. Sammi already did it

Use what you have. Or use Sammi.

Already on a platform?

Keep it. Sammi plugs right in.

Want one tool?

Sammi can run the whole team.

Sammi is on it.

While you're at practice, Sammi is at work too. Here's what happens the second you text her.

1. Move Thursday practice to 5:30, field 4 instead of 3
2. Updating the team schedule
3. Texting all 14 families about the change
4. Updating their family calendars (Google, Outlook, iCal)
5. Checking Thursday weather and surfacing a heads up
6. Logging the change in your team history

Who's this for

The coach who's also the admin, the messenger, and the bookkeeper.

You're the dad who said yes when the U10 needed a coach, and now you're running practice three nights a week. The travel ball coach with 22 families, three age groups, and a tournament schedule that changes on Friday, 8 pm. The mom-coach who's also the team manager because no one else volunteered.

You didn't sign up to be an admin. You signed up to coach. Sammi takes the admin off your plate so you can do the part you actually love.

Get your team running on Sammi in 10 minutes.

01

Send Sammi your roster and schedule.

A photo, a spreadsheet, a TeamSnap link, or just a text. She'll read it and ask if anything's missing.

02

Sammi introduces herself to your families.

She texts every parent a quick hello with what they can text her about. They don't download anything. They don't sign up for anything. They just start getting useful updates.

03

Run your team by text.

Schedule changes, RSVPs, payment chases, parent updates, player notes. Just text Sammi. She handles it.

Why coaches love it.

1. No logins, no portals, no apps to learn.
2. Parents thank you.
3. Time back.
4. It scales with you.

What changes the day Sammi shows up.

• No more answering “what time is practice?” twelve times a week.
• No more late-night admin to update next week's schedule.
• More time coaching. Less time managing software.

Built by coaches, for coaches.

We've stood on the sideline. We've sent the 9 pm “practice moved” group text. We've chased down tournament fees from 12 families and lost track of who paid. Sammi is built by a small team with over 30 combined years coaching youth sports, deep experience scaling consumer technology, and the conviction that the team parent is the hardest unpaid job in sports. We're building Sammi to be the one we always wished we had.